Why more companies are moving their headquarters to Nagano

Relocations to Nagano hit a record high in 2024, driven by BCP strategies, employee well-being, and regional commitment according to a Nikkei Shimbun article on June 21st.

Despite expectations that companies would return to Tokyo post-pandemic, Nagano Prefecture is attracting more headquarters than ever.

In 2024, the number of firms relocating from outside the prefecture reached a record high, according to data from Teikoku Databank.

From logistical resilience to lifestyle perks and corporate branding, a mix of strategic and social factors is behind the trend.

Dual-Base Strategies Rooted in History

Watahan Holdings, originally founded in 1598 in Iida City, transitioned to a dual-headquarters system in 2024, maintaining offices in both Tokyo and Iida. The company had long held its shareholder meetings in Iida and now operates a new customer center there with 15 locally hired staff.

Its retail arm, Watahan Home Aid, runs supermarkets across Nagano and neighboring prefectures. In response to Japan’s 2024 logistics reforms, the group launched a new distribution hub in Iida to strengthen its supply chain in central Japan.

2024 Saw Record Inbound Moves

Teikoku Databank reports that 26 companies moved their headquarters to Nagano in 2024, while only 12 moved out - resulting in a net gain of 14.

Nearly half of the newcomers came from Tokyo.

Analysts say companies are drawn by three key factors:

• BCP (Business Continuity Planning): Spreading operations across regions

• Brand appeal: Aligning with regional revitalization efforts

• Work-life balance: Improving employee satisfaction

Notably, Nagano has recorded net headquarters inflow in 39 of the last 44 years.

Government Incentives Boost Momentum

Nagano Prefecture has been actively supporting corporate relocation since 2015 but ramped up its efforts during the pandemic.

Screen grab from Happy Nagano Business Support Promotion PDF found by clicking here.

In 2021, the government increased its relocation subsidy cap from ¥8.2 million to ¥300 million, covering rent, building costs, and other expenses for companies setting up offices, labs, or training facilities in the region.

Screen grab from the industrial grant promotion offering PDF found by clicking here.

According to the prefecture’s Department of Industry and Labor, the expanded support aimed to attract top-level talent and ensure that highly skilled professionals would base themselves in Nagano.

Who’s Making the Move?

Shinano Wings, a Nagano City firm affiliated with timber reuse specialist Yamamokusha, used the subsidy to move its HQ from Tokyo in 2022. It has since expanded into event and training facility management.

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While subsidy approvals remain selective—typically just 2 to 4 companies per year—the trend continues. Companies of all sizes are showing increased interest, especially those seeking resilience, convenience, and a long-term regional presence.

A Regional Shift with National Implications

Nagano’s continued popularity reflects a broader shift in Japan’s corporate mindset. Remote work, regional engagement, and sustainable operations are reshaping how and where companies operate.

For Nagano, the message is clear: location, lifestyle, and legacy matter more than ever. 

Sources: 

Nikkei Shimbun (Japanese only; paywalled)

Invest Nagano English Language Site (Japanese and Chinese language info available too)