New property listings drop in July while sales transactions continue rising says REINS
- Adam German

- Aug 21
- 2 min read
The Real Estate Information Network System (REINS), operated by the Real Estate Distribution Promotion Center, has released its July 2025 nationwide average market statistics.
The REINS system is a broker-accessed only multi-listing service that serves as the on-market backbone of Japan’s brokerage industry. The term “on-market” in the Japanese context means whether the property is listed in REINS or not; if so then it is “on-market” and if not, the property is “off-market”.
All percentages presented below are Year-on-Year (YoY) changes or in other words, percentile changes when compared to the same month the previous year.

Wix text-to-AI generated image using the prompt "Japanese people in a modern office analyzing data" using a Painting filter. AI image generation has come a long way but is still having some trouble with hand creation as noted by the five fingers and one thumb of the man's hand. All rights reserved.
The figures show a continued cooling in overall new property listings but also highlight notable differences between the sales and rental segments.
Sales & Rental Overall Key Highlights from July 2025
New listings in July: 320,620 properties (down 7.3% YoY)
Transactions (closed deals): 51,309 (up 9.8%)
Total listings (inventory): 814,268 (down 5.5%)
This marks the 16th straight month of decline for new listings, while reported sales / rental transactions have now grown for nine consecutive months.
Sales Market Stays Strong
The for-sale segment continues to show resilience:
New listings in July: 126,922 (up 1.4% YoY) → 3rd month of increase
Transactions: 20,844 (up 26.6%) → 9th month of increase
Total listings: 425,212 (up 1.6%) → 38th month of increase
The steady rise in transactions suggests that demand for homes remains strong, even as supply remains limited.
Rental Market Still Under Pressure
By contrast, the rental segment continues to face challenges:
New listings in July: 193,698 (down 12.3%YoY) → 41st straight month of decline
Transactions: 30,465 (up 0.7%) → 5th month of increase
Total listings: 389,056 (down 12.3%) → 35th straight month of decline
Further Reading:
REINS Nationwide July 2025 Market Report (Japanese only)
Source:
R.E. Port News (Japanese only)



