Mitsubishi Estate launches apartment hotel brand with WAYPOINT TSUKIJI TOKYO
- Adam German
- 5 hours ago
- 2 min read
Mitsubishi Estate and Mitsubishi Estate Hotels & Resorts have announced their entry into the apartment hotel segment, launching a new brand aimed at accommodating multi-night stays rather than short overnight visits.
The companies will debut the brand, WAYPOINT, with the first property opening on April 1 in Chuo Ward, Tokyo, following the renovation of an existing facility.
The official website went live on February 2nd and is now accepting reservations.
Waypoint Tsukiji entrance lobby CG rendering image courtesy of the Mitsubishi Estate press release linked at the bottom of this article.
The new brand primarily targets inbound travelers, particularly families and groups, and is positioned as an apartment-style hotel designed for multi-night stays, featuring in-room kitchens, furniture, home appliances, and laundry facilities.
Mitsubishi Estate is responsible for property sourcing and development planning, while Mitsubishi Estate Hotels & Resorts will oversee hotel operations. The companies aim to open 10 WAYPOINT properties by 2030.
According to the press release, the brand launch comes amid a continued recovery and expansion in inbound tourism, with Japan recording a record 42 million foreign visitors in 2025.
Waypoint Tsukiji entrance and sample room CG rendering courtesy of press release.
Under the government’s tourism growth strategy, extending visitor length of stay is viewed as a key lever for increasing overall tourism spending. Against this backdrop, demand has grown for accommodations that can host multiple guests over several nights - needs that conventional hotel rooms often struggle to meet.
The first property, WAYPOINT TSUKIJI TOKYO, is located about a one-minute walk from Tsukiji Station on the Tokyo Metro Hibiya Line. The nine-story building houses 52 guest rooms and includes shared lounge and service areas. Guest rooms can accommodate up to six people, with some units equipped with mini-kitchens and in-room washer-dryers, enhancing suitability for longer stays.
Sustainability is a central design theme throughout the property. Wood and other environmentally conscious materials are used extensively, including domestically sourced cedar in furnishings such as TV boards and bunk beds. Wood is also incorporated into shared spaces, including the lobby, to create an interior environment intended to evoke the warmth of a mountain cabin despite the urban setting.
Multilingual staff will be available to support overseas guests during their stay, reflecting the brand’s focus on inbound tourism. Room rates are set on a per-night basis and vary by date, with pricing structured around shared occupancy rather than monthly or residential leasing models.
Mitsubishi Estate said the WAYPOINT brand forms part of its broader effort to diversify and expand its hotel business while contributing to higher value-added tourism, an area identified as a pillar of Japan’s long-term growth strategy.
Further Reading:
Mitsubishi Estate WAYPOINT TSUKIJI TOKYO Press Release (Japanese Only)
Source:
Nikkei Shimbun (Japanese only; paywalled)
