Inaugural Myoko Golden Trail World Series drew around 700 runners
The Golden Trail World Series came to Myoko for the first time on September 19-20, 2026, bringing around 700 runners from Japan and overseas to the resort.
The Japanese news report below uses the event to look at a much bigger story: Myoko’s push to become a year-round international destination, the large-scale resort investment underway in the area, and how local residents are responding to the changes taking place around them.
Patience Realty is a proud group-company of Patience Capital Group and Capital Brain.
News piece is in Japanese only. If your browser enables English auto-dubbing, switch back to the original Japanese audio and use auto-English captions instead. They are not perfect, but they are more accurate than the dubbing.
Key Topics
Patience Capital Group brought the event to Myoko as part of a broader effort to attract visitors outside the winter ski season.
The report puts PCG’s planned investment at around JPY 200 billion over ten years, including hotels and commercial facilities.
Summer tourism is a central theme of the report. PCG says bringing events and other attractions to Myoko outside winter is an important part of developing a year-round destination.
Local businesses interviewed at the event welcome the prospect of more green-season visitors and believe Myoko’s natural and recreational assets could encourage repeat tourism.
The race itself is presented to showcase Myoko’s landscape, raise its international profile and make greater use of the area’s natural assets outside the ski season.
The report also highlights concerns within the local community. A representative from Suginosawa says rising land and vacant-home prices are encouraging some residents to sell, raising questions about the long-term future of the community.
He says communication with PCG has generally been positive, while expressing concern about other outside developers entering the area without the same level of engagement with residents.
PCG says its longer-term vision goes beyond tourism, with the aim of encouraging people to return to the region, attracting new residents and developing the wider Myoko area over time.
The report closes with an update on PCG’s hotel development. Construction has been delayed by around two months, although the company continues to target the 2028–29 winter season for opening.
